We bet you have fond memories of your first cuddly toy, of hugging it as you fell asleep, or holding it close when you were upset, or scared. Well, our selection of soft toys can be as memorable and special for your baby.
Soft Toys
Baby's First Best Friend
Comfortable, Snuggly & Warm BodySuits
Chosen for their softness, durability and size (after all, you don’t want a giant Pooh Bear taking up all the cradle) amongst other factors, our top picks will comfort, soothe and entertain your baby.
The majority of these toys are machine washable, which is an important point as we’re sure you can imagine, and meet the required safety standards. But all are cuddly, cute and will quickly become your baby’s best friend.
Why Pure & Simple Baby?