Our Ethos


You and your baby matter, deserving only the best, and because we’ve been there, that’s what we are dedicated to providing – the best products, all at budget-conscious prices. 

We are also committed to improving life for you, your baby in the wider world, which is why we try, wherever possible, to ensure that our featured products conform to the highest ethical standards, following eco-friendly guidelines. 

In trying to make a mark on the lives of those around us, we feel our dedication to Pure and Simple Baby is justified.