Eco-Friendly and Sustainable Toys

Our products are specifically selected for their appeal to babies and toddlers, allowing them to exercise their inherent curiosity, learn how to maneuver both objects in their hands and increase hand to eye coordination. For youngsters this is crucial for their development, and toys are the best way to do this, as research has found that learning through play is the most effective method.

Our wooden toys are chosen for their ability to be manipulated in child size hands, whilst not being small enough to swallow, so you know your baby is safe when they are playing. We have picked a variety suitable for both boys and girls, in eye-catching bright colors, which have been shown to stimulate the brain’s cortex.

This means that our wooden toys can help your baby’s development in a number of ways.

Why Pure & Simple Baby?

Quality
Quality
Our products are all tried and tested by us and our little ones to ensure that we only deal in the highest quality baby care items. Being a parent can be tough work, so you and your kids deserve the best.
Ethical Commitment
Ethical Commitment
As far as we possibly can, we ensure that our featured products conform to the highest ethical standards, and follow eco-friendly guidelines, thus helping to protect our babies’ future, and that of the planet.
That Personal Touch
That Personal Touch
Because we care, each order is cherished and handled with the utmost care and attention. We also welcome your feedback, which enables us to produce an even better shopping experience. So please let us know if there’s anything you’d like us to feature.
Insider Knowledge
Insider Knowledge
Our team includes first time and many time parents, and between us, we recognize what separates a poor product from the one we all want to use. With years of babycare experience, we know what works.
Budget Conscious
Budget Conscious
Let’s face it, kids are expensive, and we can help you save money by making sure every product we feature offers you the best value for money. With years of allowances, school fees and more ahead, it’s important to save where you can.
Fast & Efficient
Fast & Efficient
Our service has to be quick and ultra efficient, from the simple, easy-to-follow online ordering process, to doorstep delivery, because babies, quite rightly, won’t wait for anything and neither should you.