Soft Toys

Baby's First Best Friend

We bet you have fond memories of your first cuddly toy, of hugging it as you fell asleep, or holding it close when you were upset, or scared. Well, our selection of soft toys can be as memorable and special for your baby.

Comfortable, Snuggly & Warm BodySuits

Chosen for their softness, durability and size (after all, you don’t want a giant Pooh Bear taking up all the cradle) amongst other factors, our top picks will comfort, soothe and entertain your baby.

The majority of these toys are machine washable, which is an important point as we’re sure you can imagine, and meet the required safety standards. But all are cuddly, cute and will quickly become your baby’s best friend.

Why Pure & Simple Baby?

Quality
Quality
Our products are all tried and tested by us and our little ones to ensure that we only deal in the highest quality baby care items. Being a parent can be tough work, so you and your kids deserve the best.
Ethical Commitment
Ethical Commitment
As far as we possibly can, we ensure that our featured products conform to the highest ethical standards, and follow eco-friendly guidelines, thus helping to protect our babies’ future, and that of the planet.
That Personal Touch
That Personal Touch
Because we care, each order is cherished and handled with the utmost care and attention. We also welcome your feedback, which enables us to produce an even better shopping experience. So please let us know if there’s anything you’d like us to feature.
Insider Knowledge
Insider Knowledge
Our team includes first time and many time parents, and between us, we recognize what separates a poor product from the one we all want to use. With years of babycare experience, we know what works.
Budget Conscious
Budget Conscious
Let’s face it, kids are expensive, and we can help you save money by making sure every product we feature offers you the best value for money. With years of allowances, school fees and more ahead, it’s important to save where you can.
Fast & Efficient
Fast & Efficient
Our service has to be quick and ultra efficient, from the simple, easy-to-follow online ordering process, to doorstep delivery, because babies, quite rightly, won’t wait for anything and neither should you.